Making SEO Work For You: Choosing Proper Goals
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January 20, 2023
There are things that SEO is good for and there are things it is not. A surefire way to flush a marketing budget down the drain is to start a campaign with no clear goals. With SEO in particular, it is even more important to have clear goals because there are so many ways to monetize and metrics available to report on, that things can look great if you look in one area but not so much in another.