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Once a month, my team and I will be compiling the best, brightest, and most baffling things we come across while building backlinks day in and day out. We will be covering everything from last month's hottest backlinks, most ridiculous HARO pitches, funniest memes, backlinking tips and tricks, and so much more.
So if you're interested in learning more about organic backlinking strategies, tips, red flags, or if you're just here for the laughs, we're happy to have you!
Cheers,
-J
HARO, or Help a Reporter Out, is an online platform where journalists post inquiries for experts to weigh in on topics they are covering. We monitor platforms like HARO daily for our clients and colleagues, and we often run into funny or downright odd requests. Some are just too good to not share...
Did this reporter actually consume ONLY Salmon for an entire week?
Yes.
Did they really die?
No.
Would I ever eat Salmon sourced via a HARO query?
Eh, seems fishy.
Did the Salmon ask for a backlink in return?
Most Definitely.
*Forgive the grainy image, we pulled this one from the archives
Every month we will be highlighting some of the better backlinks the Mad Mango
Marketing team has built as of late.
This interview was hosted by The Monitor, a Marymount Manhattan College publication, in which Mikhail Anderson discussed his switch-up from being a graphic design major to starting his very own studio in the heart of NYC, First Class Tattoo.
This piece not only speaks volumes about Mikhails entrepreneurial drive, but also proves that local establishments, such as schools and newspapers, see real value in local success stories like Mikahils and can lend themselves to be a fantastic conduit to get your story out there!
We developed this article in collaboration with DriftHook, a platform whose primary goal is to turn any average Joe into a fly fishing expert. In this post, Noisy River Outdoors and Drifthook get into the nitty-gritty of choosing the right fly-fishing kayak, as well as shining a spotlight on their new product, the Flip-Kat.
It dives into the key things to look for—like kayak type, design, composition, and special features for fishing, all while keeping an eye on getting that perfect balance of stability, speed, and comfort. With DriftHooks primary focus being fly-fishing, this article does a fantastic job of educating its readers on a relevant topic while still including valuable language and references to Noisy River and their revolutionary kayak.
Keyword-stuffed Alt tags, link bait, mountains of backlinks from comment sections; oh how old SEO has died. While it seems like a no-brainer in 2024, excessive backlinking from comment sections will never bring any value.
Organic mentions in relevant forums? Now that's a whole different box of frogs, especially considering Reddit's recently expanded partnership with Google.
A few well-built links can often propel your business ahead of competitors whose strong performance is completely dependent on one metric, such as review.
Would you better trust a pizza joint with 12 references from one source? Or one with 4 reviews from 3 separate sources? A wise man once said, "Get a second opinion", so the more ways you offer Google references the better.
Springboarding off the Monitor interview mentioned earlier, while localized backlinks can prove quite difficult to build, they are extremely valuable and authentic. Some great ways to get plugged into local publishers are attending local events, personalized outreach, or even just taking the time to pick up the phone and call!
While we cannot give up our BEST tips (yet...), there is still some very real value in the age-old technique of Broken Backlink Building. A great way to approach this technique that differs from the traditional methods is to leverage your competitor's SEO for your gain. Most SEO tools offer insights into competitor backlink profiles, simply set the appropriate filters to identify any backlinks pointing to 404's on their website. You can then reach out to those websites, detailing your concerns and proposing a solution... your link!