The DoFollow Club

Throughout the month of April, we saw quite a mixed bag of quality links and questionable "SEO gurus" looking to pawn off some cheap PBN links. The industry also saw a very old, but relevant debate, float back to the surface; how much will links actually matter in 2024?

Thanks to input from Google employees like John Mueller and Gary Illyes, the running school of thought is that they still matter, but not nearly as much as they used to.

In my opinion, if you run a business like Google that leans heavily on a few key metrics to provide a quality service, and one of those metrics is being exploited, why not just say that metric doesn't matter anymore?

Hell, that might just lead to a decrease in websites abusing backlinks and an increase in websites actually using them in the way they were intended. Then, you're left with only genuine, purposeful backlinks, like ours 😉.

Maybe backlinks have always been a top 3 factor and always will be. Maybe I'm crazy! People always say the best information out there is what comes from the horse's mouth, but has anyone thought to ask, what if the horse is full of horse shit?

Anyways, enough of my theories, sit back, grab a mango, and enjoy all the fun stuff we've put together for you over the past month.

Cheers,

-J

Some Backlink Humor
The best of the best from HARO each month

HARO, or Help a Reporter Out, is an online platform where journalists post inquiries for experts to weigh in on topics they are covering. We monitor platforms like HARO daily for our clients and colleagues, and we often run into funny or downright odd requests. Some are just too good to not share...

Rent-A-Friend

Hey you! Are you lonely and just can't seem to make a friend? Worry not, Rent-A-Friend has just the thing! For a small fee, you can enjoy all of the perks of best bud without ever having to leave the house!

This is a HARO I came across back in March, but have been looking for a Newsletter to sneak it into because I found it way too funny.

Backlinks Of The Month

Every month we will be highlighting some of the better backlinks the Mad Mango Marketing team has built as of late.

The word of the month? Directories.

This website is a platform owned and operated by the Connecticut Office of Tourism. While there are some differing opinions out there about backlinks from directories, the are "levels to this". This website is not entirely composed of directories but rather offers directories for services specific to traveling in Connecticut, such a Limo companies and taxi services.

With most of our client's competitors having links on this page, it was a big win to get them listed, especially considering the very low volume of backlinks CTVisit has on their website.

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Following the same trend, this backlink for our water and sewer utilities client is essentially a listing on a Baltimore plumbers directory.

Considering the website is a Maryland-focused platform and the article has already picked up some first-page keywords, the client should get some great "link juice" from this one, as well as maybe even a handful of phone calls.

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