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The DoFollow Club
Later is better than never!
Good afternoon and welcome to the (delayed) fifth iteration of:
The DoFollow Club
I hope everyone had a great Men's Health Month this June! Got me thinking that there needs to be a month dedicated to SEO. So, from this day forward, I am declaring that July is officially SEO Awareness Month.
Check in on any friends that have been scammed by bulk link-building schemes and PBN's.
Make sure your colleagues who lost their "Tommy Reviews" round-up websites to the helpful content update aren't losing their minds chasing lost rankings.
We all know someone who was convinced that posting 10 AI-written blogs a day would be the golden ticket to the SEO promised land. Make sure they're doing alright with their 1500 deindexed articles...
Anyway, I hope everyone had a fun and safe 4th of July!
And for those across the pond, I would imagine the 4th of July would feel something like watching the team that beat you in the Super Bowl 248 years ago continue to celebrate year in and year out...
Cheers,
-J
Some Backlink Humor
The best of the best from HARO each month
HARO, or Help a Reporter Out, is an online platform where journalists post inquiries for experts to weigh in on topics they are covering. We monitor platforms like HARO daily for our clients and colleagues, and we often run into funny or downright odd requests. Some are just too good to not share...
Oh GSC...
Not a HARO or Connectively query this month, but found this equally as hilarious.
Google Search Console has been making headlines as of late for delayed updates, and now failing to index new pages, even from big names like the WSJ.
But hey, they never fail to send us more monthly messages than a disgruntled ex-girlfriend!
Backlinks Of The Month
Every month we will be highlighting some of the better backlinks the Mad Mango Marketing team has built as of late.
Another interesting opportunity for one of our clients this month, and one that is a strong tell for where the world of backlinks and expert comments is headed.
We earned our Water Contracting client a chance to comment on a US News article, which has blossomed into a very well-ranking article.
While we later learned no backlinks would be provided, adding an "As Seen On" or "Featured On" mention on our client's website with the publisher's Icon and a link to the article will help search engines crawl and recognize his mention and make that connection.
We have seen a lot of big-name publications going this route recently, not directly mentioning sources, but establishing a connection with a link to the article certainly brings SEO value.
Backlink Building Memes
"Look, We Fixed Things!"
Yes, thank you, Google, the continuous scroll was really the biggest issue plaguing the internet, great use of your time.
Had to go back to @seomemesnearme on this one because it's just too true, always putting out quality memes.
Numbers are Hard Sometimes!
In light of the recent holiday, I figured this was appropriate.
While the intent behind this query is likely related to searchers trying to work out which weekend to celebrate and when to see fireworks, I like to believe there are people who are genuinely curious "when is the fourth of July"
Tips to Build Your Own Links
Cut The Bullshit, You Must
At this point, anyone with a website that is open to some sort of partnership or collaboration has done so before in the past, and has certainly turned down 100 other emails before yours.
Cut to the chase.
No more "New Contributor for Your Blog Section" or "Re: Love Your Article, Looking to Contribute" subject lines.
Be direct, keep it simple. Offer a meeting or phone call as an alternative to playing email tag.
No one cares about your SEO guru theories, just be honest and truthful with website owners. A three-sentence email opening a larger conversation and possibly a meeting will do better for you than sending a full-blown essay with the hopes of getting a backlink without actually sitting down and having a conversation.
People appreciate having a conversation, it builds trust. Pick up the phone and make a call.
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